#BYEBITCH

The uncontrollable universe of social networks has become all of our playground. Digital and analogue life are inextricably linked. In real time we share private information, comments, and intimate images. What happens when our pics end up in the wrong hands? When boundaries are crossed? Personal information misused?
Inspired by celinesvoice, a cybermobbing prevention initiative by the Pfisters of Spreitenbach AG, the collective Stick Around has developed an interactive piece for schools. In #BYEBITCH the young audience retrace how vying for popularity on social media escalates and wreaks havoc. A loop ensues, in which victims become perpetrators and perpetrators victims. Who does spreading hatred and hostility make feel powerful? And how does anonymity online catalyze dangerous group dynamics?